Peterborough woman Cheryl Blackbourn was the lucky recipient of a brand new Ford Fiesta after winning a prize draw competition held by local car dealership T. C. Harrison.

The competition was launched in March 2009 to encourage customers to take part in the dealership’s new customer satisfaction programme. The dealership’s Car Sales, Service and Accident Repair departments customers, completed a short questionnaire giving feedback on key areas of customer service by the company and it’s staff.

More than 10,000 entries were received across T.C. Harrison’s six dealerships and Ms Blackborn was selected as the winner in January.

Commenting on her good fortune, Cheryl said: “I was thrilled to be told I had won the prize draw. After using T.C. Harrison’s Peterborough dealership, I completed the questionnaire, posted it in the entry box and thought nothing more of it. It came as a complete surprise to be told I had won a car. I’ve always been happy with the dealership’s service and winning the car really was the icing on the cake!”

Les Atherage, Regional Sales Manager at T.C. Harrison in Peterborough, added: “We were delighted to be able to present Ms Blackbourn with her new car. Customer satisfaction is one of the most important aspects of our business.

“The new scheme was specifically designed by T.C. Harrison, giving customers the opportunity to let us know about their personal experience of our service. We’re delighted that so many customers took part and look forward to improving our service further in the light of their valued comments.”

T.C. Harrison Group was formed in 1931 and currently operates six Ford dealerships in Peterborough, Huntington, St Neots, Stamford, Derby and Burton. The group offers customers a full range of motoring services including new and used car sales, commercial vehicles, leasing, servicing, MOTs and accident repairs.